PIXL8 is a creative studio and business consultancy operating at the intersection of blockchain and brands. We pride ourselves on delivering cohesive programs, strategic partnerships and marketing solutions for our integrated partners and clients. PIXL8 brings a wealth of global connectivity and experience across industries, with a specific focus on decentralized finance and the growth of the Bitcoin economy.
The VP of Marketing will be responsible for helping to define and implement the strategic vision for marketing, including brand strategy, external PR, events, thought leadership, product marketing, demand generation, digital and social marketing. You will be responsible for working directly with brand, supporting external agency partners (Media Planning & Buying, Performance & Regional Localization Partners) and operating with a growth and innovation mindset that maps to supporting and growing the brand's leadership position.
The role will report into the PIXL8 leadership team. It will require working cross-functionally with both domestic and international teams across growth, operations, strategy, product and finance.
Successful history scaling marketing functions and teams on both a regional and global scale
10+ years of experience in B2B marketing; ecommerce or payments
Experience setting and achieving ambitious KPIs for a well motivated and distributed team, inspiring them along the way
Keen interest in Bitcoin and it's history
Ability to evaluate ROI of various strategies, channels and campaigns
An expert in helping to direct marketing outcomes for high growth companies moving through meaningful capital funding rounds
Proven ability to manage and measure team members internal and external
Strong relationships within the business and marketing environment, demonstrated by a personal network of reliable and successful talent, prospective clients and agencies
Understand the modern approach to marketing, exploring the breadth of today's media environment.
Excellent problem-solving skills, identify appropriate analytical and qualitative approaches, prioritize and execute analyses, synthesize the "so-what" and business recommendations
Comfortable with revenue accountability and setting / managing departmental budgets
Ability to work in a fast paced and flexible environment with openness to active developmental feedback
Excellent skills using cloud based modern business tools eg Google Suite, CRM’s, Microsoft Suite and other communication tools.
ESSENTIAL FUNCTIONS & RESPONSIBILITIES:
Develop and manage the marketing strategy for the business in collaboration with executive management and agency partners
Set and manage budgets across all marketing channels
Build and manage the marketing team with domestic and international requirements
Lead external and internal members of the marketing team through a clearly defined vision, actionable marketing plan and measurable KPIs
Solidify the brand’s leadership positioning by developing long range marketing campaigns that drive profitable transactions and revenue for both the brand and its customers
Create and manage trade marketing and other external brand building campaigns and product demonstration opportunities
Champion the brand within the company, ensuring all teams and colleagues are able to translate it into their own objectives and deliverables
Leverage the brand’s top sponsorship properties through engaging customer focused co-marketing programs
Integrate effectively with the sales team to enable rapid and sustainable growth
Form clear and insightful perspectives on the brand’s customers across both B2B and B2C, utilizing data and insights from credible research and discovery processes
Collaborate with product and engineering teams to create breakthrough customer offerings and advance marketing by experimenting with new technologies, disruptive media and new tools and techniques
Provide counsel and strategic guidance to protect and enhance the brand and company reputation.
Create scalable processes and best practices to support brand expansion across industry verticals and geographies
Create a center of excellence for the marketing function that can be applied across the organization globally to ensure continuity of brand activities and centralized learning
Remain up-to-date with emerging platforms, trends and best practices across brand marketing, digital marketing and social media, and regularly share your perspective.
Represent the brand at relevant industry events and through ongoing thought leadership and expert commentary